Organized in conjunction with our chosen charity and local cycle tour company Noto DMC, an approximate 450km 4-day cycling tour in and around the Noto peninsula, for experienced road cyclists. The 2025 ride gives participants the opportunity to volunteer a little time to recovery efforts in Wajima, as well as enjoying the stunning scenery by bicycle. This event is NOT a race, simply a tour.

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Why do many participants keep coming back? The camaraderie, the significant personal achievement, the views, and they meet the kids for whom they are raising funds.

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Each rider must be able to devote time to train, and be physically ready for the challenge. Each day is at least 100kms, some of it flat, some mountainous.  

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You don't have to be an elite cyclist. Less experienced cyclists can do it but they must commit to training in the months prior. It is a challenging endurance ride and not without risk due to riding in a group, adverse road conditions, weather, and other unforeseen circumstances. Although Noto DMC makes every effort to use quieter roads, you need to be comfortable with riding in traffic. Not all roads have been repaired in Noto.

Corporate sponsorships range from ¥200,000-¥1,500,000 with logos placed on our cycling kit. A company can even sponsor a day of the ride with a dedicated jersey. Companies make a direct donation to our chosen charity, ensuring that it directly benefits kids in care.

‍How Can I Apply?

The 2025 ride is now fully subscribed.